Cut through the chaos, and get. it. done. At this stage, sending your website with a disclaimer is a red flag – not a quirk.
You’re not allowed to just wing it anymore.
Brand and website design so , your dream clients will feel like they already know you before they ever reach out.
you
Is your website bringing in business…or holding you back?
(If it’s not one, it’s the other)
At this point, you’ve been using a Canva logo, posting templated carousels to Instagram, and throwing together your website.
Those things got you this far—but lately, they feel like they’re holding you back.
Now, you feel like your business is falling behind—leaving you to constantly explain your services, answer questions, defend your prices, and take on red-flag clients because you’re not consistently attracting the people you really want to work with.
But since you’re here, I’m guessing you already knew that—so let’s talk about what we’re gonna do about it.
When your value is clear and your business looks legit, people don’t question your skills — they reach out ready to book, while you get to…
Your brand and website shouldn’t just elevate your business — they should elevate your
everyday life.
Smile at that “Contract Signed!” notification when it comes through, then toss your phone in your Bogg bag & jump back into the pool
Actually enjoy scrolling Instagram, because you're no longer drowning in the business comparison trap
Smile at that “Contract Signed!” notification when it comes through, then toss your phone in your Bogg bag & jump back into the pool
Actually enjoy scrolling Instagram, because you're no longer drowning in the business comparison trap
Sit in the stands and scream your head off at your kid’s baseball game, without your phone glued to your hand
Watch your toddler squeal and yell “Again, dad!” as your husband tosses them in the air for the umpteenth time, instead of trying to come up with something to post to get clients
Sit in the stands and scream your head off at your kid’s baseball game, without your phone glued to your hand
Watch your toddler squeal and yell “Again, dad!” as your husband tosses them in the air for the umpteenth time, instead of trying to come up with something to post to get clients
Let your kids beg for one more story instead of rushing bedtime because you have work waiting
Have energy left over at the end of the day for the people you love
Let your kids beg for one more story instead of rushing bedtime because you have work waiting
Have energy left over at the end of the day for the people you love
“It’s like she reads my mind and fully understands my vision before I even say it out loud. Every single time, she overdelivers.”
Who me? A mind-reader? Nope. Just a really good listener with a mind always on the bigger picture. I take what you say with your whole chest and organize it into strategic points on a bigger framework that encapsulates your whole brand. Then I design for that.
When your website shows your clients who you are and what they want to see, they dive straight into your inquiry form.
(While you dive into the pool)
Branding, Copy + Website Design
The all-inclusive brand strategy, copywriting, and website design transformation you need to finally turn your online presence into something that works as hard as you do.We build all three together, in just three weeks — so you can work on actually growing your business as soon as possible.
this is how i help you make this happen:
here's what you'll get:
01 // Brand Design
We’ll start with brand strategy [the foundation that holds you up], brand design [what people actually see] and implementation [so everything matches everywhere] that turns your presence into something that sells, tells your story, and builds trust before you ever say a word.
EVERYTHING YOU'LL GET:
Brand Strategy A deep-dive into your business, audience, and positioning — so every design decision supports your goals.
Logo Suite A variety of logos, so your brand feels cohesive everywhere (from socials to your signage).
Color Palette & Fonts A complete visual system of perfectly-paired colors and fonts that build instant recognition for your brand.
Brand Guidelines Your personal brand rulebook — so you never have guess [or reinvent the wheel] which color, font, or logo to use where again.
On-Brand Social Media Templates So your brand feels consistent [build that trust, baby!] everywhere you show up.
[close]
02 // Copywriting
Next, I’ll write strategic website copy in your voice, for your audience — so your potential clients don’t just *like* your website, they stick around to read it and inquire.
Brand Voice Development Using the brand foundation we already built, we’ll define exactly how you sound — so every word on your site feels intentional and completely you
Website Copy Clear, personalized copy that tells your brand story and gets your readers excited to hire you
Social Bio An Instagram bio rooted in your brand messaging that tells people exactly who you are, who you serve, and what to do next
“the words”
[close]
03 // Website Design
Finally, we’ll complete your project and bring it all together in a custom website you can share with pride.
Custom Website Design A mobile-friendly, cohesive design built on your brand and copy that gives “intentional,” “trustworthy,” and “worth the investment.” – nothing like a template someone else is also using
Platform Build We’ll develop your website on the platform that actually makes sense for your business [Showit, Squarespace, Wix, or Shopify] so you can manage it yourself without calling for help every time something changes.
Basic SEO Setup I’ll make sure your website’s headings, page titles and descriptions, and images are set up correctly and make sense to readers and Google.
Integrations Your booking system, contact forms, and email marketing connected and ready to go so your website works as a business tool from day one
Launch Support A walkthrough of your finished site so you know exactly how to update, maintain, and grow it without needing an expert on call (but if you want to hire me every time, I won’t argue!)
[close]
Brand Design
Brand Strategy
The foundation that holds you up. A deep-dive into your business, audience, and positioning — so every design decision supports your goals.
Logo Suite
The part that everyone sees above the surface. A variety of logos, so your brand feels cohesive everywhere (from socials to your signage).
Color Palette & Fonts
A complete visual system of perfectly-paired colors and fonts that build instant recognition for your brand.
Brand Guidelines
Your personal brand rulebook — so you never have guess, or reinvent the wheel, which color, font, or logo to use where again.
On-Brand Social Media Templates
So your brand feels consistent [build that trust, baby!] everywhere you show up.
“the logos”
We’ll start with brand strategy, brand design, and implementation, that turns your presence into something that sells, tells your story, and builds trust before you ever say a word.
Copywriting
Brand Voice Development
Using the brand foundation we already built, we’ll define exactly how you sound — so every word on your site feels intentional and completely you
Website Copy
Clear, personalized copy that tells your brand story and gets your readers excited to hire you
Social Bio
An Instagram bio rooted in your brand messaging that tells people exactly who you are, who you serve, and what to do next
“the words”
Next, I’ll write strategic website copy in your voice, for your audience — so your potential clients don’t just *like* your website, they stick around to read it and inquire.
Website Design and Development
Custom Website Design
A mobile-friendly, cohesive design built on your brand and copy that gives “intentional,” “trustworthy,” and “worth the investment.” – nothing like a template someone else is also using
Platform Build
We’ll develop your website on the platform that actually makes sense for your business [Showit, Squarespace, Wix, or Shopify] so you can manage it yourself without calling for help every time something changes.
Basic SEO Setup
I’ll make sure your website’s headings, page titles and descriptions, and images are set up correctly and make sense to readers and Google.
Integrations
Your booking system, contact forms, and email marketing connected and ready to go so your website works as a business tool from day one
Launch Support
A walkthrough of your finished site so you know exactly how to update, maintain, and grow it without needing an expert on call (but if you want to hire me every time, I won’t argue!)
"the trust builder"
Finally, we’ll complete your project and bring it all together in a custom website you can share with pride.
investment
Starting at $7,800
Payment plans available
Want to take it slower? We can do both.
Not everyone is ready for or interested in a bigger project, and that’s totally okay! Maybe one of these options is more your speed?
Put yourself in the hot seat — one day, one project, and all of my focus. Bring me what you need to move your business forward, and we’ll get it done. A website page that keeps people scrolling // Social graphics that actually convert // Copy for a launch // A condensed brand refresh // A logo redesign. Whatever is blocking you, we tackle it in one intensive day.
Your brand foundation–arguably the most important part. We figure out who you are as a brand, design your visual identity, and give you the tools to start showing up consistently. Perfect for businesses that are just starting out or want to nail their brand before adding copy and a website later.
Brand Design
✓ Brand strategy session (voice, positioning, who you are and why it matters)
✓ Logo suite (primary logo, secondary logo, submark)
✓ Color palette
✓ Photography direction and shot suggestions
✓ Social media templates (feed posts, stories, sizing guide)
Starting at $2100
The Hot Seat
✓ 1 Website page design and copy (fully built and ready to launch)
✓ Website template customization
✓ Complete social media graphics bundle (feed posts, stories, reels)
✓ Full brand identity (logo, color palette, typography, guidelines)
✓ Website copy for a specific offer or service (SEO optimized)
✓ Logo alignment with usage guidelines
✓ Flodesk template design
✓ SEO / ADA Overhaul and Analysis
Starting at $4500
Or faster?
Want to take it slower?
We can do both.
choose your scope
Here are some of my top blog posts with plenty more information to quench your thirst if you're dying for books 6 and 7…
If I was JUST starting a new business, here's what I would do first
I would say TL;DR — but if you’re still reading right now, I actually think you’re looking for information.
MORE
The difference between having a website and having a website that works
How to know if you're ready to work with a designer
Design won’t get the job done.
alone
A brand without copy is just pretty. Copy without design is just words. And a website without strategy behind it is just something you keep making excuses for.
I don’t want you to worry about any aspect of your website.
I’ll take care of everything — from the words on the website to the design tying it all together — so your newly-launched website works (and doesn’t need to constantly be redone).
make it
make sense for you.
Finally stop waiting for “one day” and allow me to
No more wasting time fiddling with your graphics for social posts and other marketing endeavors, because you have a clear framework that makes marketing easy.
You’ll have everything you need, mapped out and completely written/designed so
“Sydney's service is so intentional. My biggest comment is that your voice will be heard and dreams will become more visual. I vividly remember seeing my brand mock up for the first time and being blown away that she could put my ideas into something so authentically ME and MY VISION.”
caroline neshyba
Stop using link.tree and make your links page your links page.
My friend Google is very particular about how people get to your website and how long they stay there.
If people are constantly clicking in, out, and around your site, Google is losing faith in you.
I want people going straight from social media to a page on YOUR website, then opening new tabs every time they click a link so your site is still open and growing that SEO trust.
