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Building a brand from scratch is a meticulous process that involves a deep understanding of your business, audience, and the competitive landscape. A thoughtful brand strategy, coupled with consistency and authentic storytelling, lays the foundation for a brand that resonates with your audience. And please don’t forget… the strategy gets you building, but once it’s […]

Brand Strategy: Starting from Scratch

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In the realm of web design, every element holds significance. From color schemes and fonts to images and graphics, each component plays a pivotal role in shaping the user’s experience. Among these, the spacing between canvases, or the areas that contain content, is often underestimated. However, proper spacing is a crucial aspect of web design […]

Let It Breathe: Why Spacing on Your Website Matters

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Being an entrepreneur is a challenging journey, and so is being a mother. Combining both roles can be even more daunting. However, with the right strategies and mindset, you can be a successful entrepreneur and a loving mother. I live by these four ways to balance these roles effectively without compromising on either. 1. Prioritize […]

Balancing Business and Parenthood: 4 Strategies for Successful Entrepreneurial Mothers

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Hey there, savvy business owners and entrepreneurs! We get it – staying hip and happening in the business world is a bit like riding a rollercoaster. Things change, trends shift, and your brand should keep up! But when exactly should we hit the refresh button on our business identity? That’s what we’re here to chat […]

How to Know If It’s Time to Rebrand Your Business

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Influencers often benefit from having a website and blog for several reasons: 1. Ownership and Control: With a website, influencers have full control over their content and brand. They are not reliant solely on third-party platforms like social media, which can change their algorithms or even disappear. 2. Diversified Income: A blog can provide additional […]

Why I Think Influencers Need A Permanent Home on the Internet