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We started The Blue Collective as a random idea. It was seriously a god thing, I have no doubt about it. One day I was driving to Austin and thought, now that Jessica is doing social media management I feel like we should partner up and do something? This text came minutes after Jessica finished […]

The Blue Collective: A workshop for women owned businesses, led by women owned businesses.

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In today’s digital age, social media has become an indispensable tool for businesses and individuals alike to connect, engage, and promote. Whether you’re a seasoned marketer or just starting out, optimizing your social media presence is crucial for success. In this guide, we’ll explore various strategies and techniques to maximize the potential of your social […]

Social Media for Business owners

Mastering Social Media Optimization

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Understanding the Significance of Brand Strategy: Before delving into the tips, let’s understand why brand strategy is crucial. A brand is more than a logo; it’s the unique identity that sets your business apart. A well-crafted brand strategy not only distinguishes you from competitors but also fosters customer loyalty and drives overall business success. It’s […]

Brand Strategy: Starting from Scratch

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In the realm of web design, every element holds significance. From color schemes and fonts to images and graphics, each component plays a pivotal role in shaping the user’s experience. Among these, the spacing between canvases, or the areas that contain content, is often underestimated. However, proper spacing is a crucial aspect of web design […]

Let It Breathe: Why Spacing on Your Website Matters

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Hey there, savvy business owners and entrepreneurs! We get it – staying hip and happening in the business world is a bit like riding a rollercoaster. Things change, trends shift, and your brand should keep up! But when exactly should we hit the refresh button on our business identity? That’s what we’re here to chat […]

How to Know If It’s Time to Rebrand Your Business

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Influencers often benefit from having a website and blog for several reasons: 1. Ownership and Control: With a website, influencers have full control over their content and brand. They are not reliant solely on third-party platforms like social media, which can change their algorithms or even disappear. 2. Diversified Income: A blog can provide additional […]

Why I Think Influencers Need A Permanent Home on the Internet