THE CLIENT

Sweet Honey Glow is a female owned and operated spray tanning salon. Charlotte was certified as an esthetician in 2007 and began as a lash artist is 2014. Then, expanded her salon to lashes, permanent jewelry and spray tans!

THE BRIEF

Previously named, Vintage Lash, Charlotte was ready to rebrand in order to expand her salon and offer a wider variety of beauty services to women in Austin, Texas! She came up with the name Sweet Honey Glow in reference to biblical verses and the beautiful glow that comes with a spray tan. We gave her a full brand identity to rebrand with!

SHG’s brand identity can be described as HIGH-END, yet CASUAL. BRIGHT. COMFORTABLE, yet INVITING. RELAXED. We used the phrase “A PLACE TO RELAX, VENT AND ENJOY” to help us design to the ideal clients.

CONTINUED GROWTH

We designed custom business cards for Charlotte with the new design, which turned out beautiful! We helped decide on decor around the salon that was on brand and matched the new aesthetic and tone.

Charlotte was confident in designing the website herself from a template, so when she finished the site, we came together to fix technical issues, connect links and buttons, and embed a newsletter feature and then I went through and edited some design pieces to help the site look cohesive and professionally designed!

I am SO excited to see Charlotte’s continued growth through the recent launch of her new brand!