We started The Blue Collective as a random idea. It was seriously a god thing, I have no doubt about it. One day I was driving to Austin and thought, now that Jessica is doing social media management I feel like we should partner up and do something? This text came minutes after Jessica finished […]

In today’s digital age, social media has become an indispensable tool for businesses and individuals alike to connect, engage, and promote. Whether you’re a seasoned marketer or just starting out, optimizing your social media presence is crucial for success. In this guide, we’ll explore various strategies and techniques to maximize the potential of your social […]

Lionsear Mental Health advocate is a dear friend of mine who is so passionate about helping others, and is working to finish her degree in psychology. She plans to use Lionsear as an educational resource to her followers, and act as an advocate for those who can’t find the words.

Understanding the Significance of Brand Strategy: Before delving into the tips, let’s understand why brand strategy is crucial. A brand is more than a logo; it’s the unique identity that sets your business apart. A well-crafted brand strategy not only distinguishes you from competitors but also fosters customer loyalty and drives overall business success. It’s […]

In the realm of web design, every element holds significance. From color schemes and fonts to images and graphics, each component plays a pivotal role in shaping the user’s experience. Among these, the spacing between canvases, or the areas that contain content, is often underestimated. However, proper spacing is a crucial aspect of web design […]

Being an entrepreneur is a challenging journey, and so is being a mother. Combining both roles can be even more daunting. However, with the right strategies and mindset, you can be a successful entrepreneur and a loving mother. I live by these four ways to balance these roles effectively without compromising on either. 1. Prioritize […]

THE CLIENT Sweet Honey Glow is a female owned and operated spray tanning salon. Charlotte was certified as an esthetician in 2007 and began as a lash artist is 2014. Then, expanded her salon to lashes, permanent jewelry and spray tans! THE BRIEF Previously named, Vintage Lash, Charlotte was ready to rebrand in order to […]

THE CLIENT Layne & Co Salon is a bad-ass female-owned luxury hair salon in Austin, TX. Shelby is a native Austinite, born and raised, so being able to bring hard work and talent back to her home town is something she always dreamed of. Shelby is extremely passionate about the beauty industry, which only continues […]

Hey there, savvy business owners and entrepreneurs! We get it – staying hip and happening in the business world is a bit like riding a rollercoaster. Things change, trends shift, and your brand should keep up! But when exactly should we hit the refresh button on our business identity? That’s what we’re here to chat […]

Influencers often benefit from having a website and blog for several reasons: 1. Ownership and Control: With a website, influencers have full control over their content and brand. They are not reliant solely on third-party platforms like social media, which can change their algorithms or even disappear. 2. Diversified Income: A blog can provide additional […]