How to Build a Business Around What You Actually Love Doing

When I was still teaching, I used to spend hours making my own classroom resources in PowerPoint. Most teachers downloaded theirs from Teachers Pay Teachers. I couldn’t help it — I wanted to create something that felt like me. Every color choice, every layout… it brought me joy in a way I couldn’t quite explain. Plus, I knew my kids better than any $3 resource so I wanted to make sure the example questions, the icons and symbols related to them the best to promote that buy in! (hello, foreshadowing)

So when the time came to step away from the classroom and stay home with my babies, I started wondering how I could take that love for creating and turn it into something new. I didn’t want to lose it. What started as curiosity — playing around with design programs during nap times — slowly grew into a full-blown passion project. I built mock brands just for fun, took on a few clients, and found myself completely lit up by the blend of creativity, storytelling, and strategy that brand design offered.

That’s when it clicked: what I loved doing as a teacher wasn’t that different from what I love doing now. It was always about creating experiences that connect — whether in a classroom or through a website.

Here’s what I realized through that journey:
You don’t find your thing by drawing it up on paper. You find it by doing — by paying attention to what you enjoy talking about, what comes naturally, and what people come to you for help with.

And once you do, the real magic begins when you align your offers with those things.
Look back over the last few months — when did you feel most excited or fulfilled in your work? Was it designing, meeting with clients, writing, or planning? Circle the moments that gave you energy and highlight the ones that drained it.

The truth is, you can’t brainstorm your purpose into existence. You have to notice it. It shows up in your energy, in the work you get lost in, and in the things people keep asking you for help with.

Here are a few ways to start uncovering it:

1. Notice your energy highs and lows.
   Write down the parts of your week that make you feel energized versus drained. The patterns point straight to your zone of genius.
2. Pay attention to your conversations.
   What topics do you always circle back to? Those are usually your deepest interests — and the key to finding your authentic brand voice.
3. Ask for outside insight.
   Sometimes, others see our strengths before we do. Ask clients or friends what they come to you for — there’s often gold in those answers.

When your offers are shaped around what you naturally love doing and talking about, your marketing stops feeling like a chore. You start showing up more authentically, your audience feels the excitement, and growth becomes effortless.

Most importantly, you protect yourself from burnout — because your business finally starts to feel like an extension of who you are.

• Listen to what you can’t shut up about.
  The topics you could talk about all day are clues to where your passion lives. Whether it’s strategy, design, organization, or storytelling — these are more than interests; they’re anchors for your brand voice.
• Map your offers to your favorite tasks.
  Create or adjust your packages so they’re centered on the parts of your process you enjoy most. If you love the strategy side of things, build in brand strategy sessions. If design flow puts you in the zone, refine your process to spend more time there.
• Cut the “shoulds.”
  If an offer feels heavy or forced, you probably created it because you felt like you should. Trim it. Every offer should serve both your client and your wellbeing.
• Design your offers to support your life.
  Set boundaries that reflect your personal priorities — fewer calls, longer timelines, or creative weeks free from client work. You built this business for flexibility, so let it support your best energy and your family rhythms.

Some examples of people simplifying down their offers to only do what they love:

This is a great example of how to organize your services do they are still aligned, but easy for your audience to find exactly what they are looking for.

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Aligning Your Offers With What You Love

Once you identify the work that excites you, the next step is aligning your offers around it:

• Adjust your packages so you spend more time doing what flows naturally.
• Remove the “should-do” offers — they tend to drain creativity. Remember, it’s your business. You can do whatever you want.
• Design your schedule to support your life rhythm (especially if you’re blending family and business).
• Refine your messaging so it speaks directly from that place of joy and ease.

When you do this, your brand becomes magnetic. You’ll start attracting clients who value your process, your energy stays high, and your business feels like an extension of your true self — not a hustle that wears you down.

Because the truth is: the best way to scale is by simplifying — aligning what you offer with what you were meant to do all along.

If you need help figuring out which offers to offer based on what you love – book a Brand Sprint with me and we will untangle them, name them, and figure out the best way to offer them!!

• Haley says, “I had an amazing 90-minute sprint with her! In such a short time, we accomplished so much. She helped me gain clarity on my site structure, cleaned up areas I was stuck on, and offered expert guidance that instantly made my website feel more professional and aligned with my brand. The session was efficient, friendly, and incredibly valuable. I left feeling confident, motivated, and finally excited about my website again. Highly recommend!”

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