THE CLIENT
Bramble Creative PR is a female-owned public relations company specializing in content for architecture, design and commercial real estate companies.
Bramble’s mission is to empower architecture and design professionals to build stronger communities and deeper connections by amplifying diverse voices to tell profoundly authentic stories.
Knowing Bramble’s ideal client, we were able to design a website that spoke to her as a business owner, as well as to her architecturally-minded clients.
THE BRIEF
Customize a unique and fun, yet professional website that portrays Bramble as an expert and appeals to the design eye of their clients.
Bramble’s brand identity can be described as bold, powerful, direct, and knowledgeable. In order to appeal to the architects that she loves working with, we wanted to make sure the branding was sleek, and memorable for everyone who encounters it!
Combining organic shapes with geometry reminiscent of Latin American patterns, the Brand Mark is a decorative brand element that celebrates Bramble’s roots. It can be used as a stand-alone element, as part of the Stacked Logo, or repeated as a texture.
CUSTOMIZATION
Throughout the website we wanted exciting animation and unique, custom features. Bramble’s brand mark logo was one designed with intentional elements that celebrate Bramble’s roots. In order to depict something that was meaningful to Bramble’s PR firm, and something that related and spoke directly to their ideal clients, I came up with a storytelling metaphor that I needed some backup help with… I recruited my dad, an architect himself, and asked him to sketch the brand mark as if he were sketching a new building. To tie this into PR, I described the relationship between building a brand, and building a tower. You cannot build either, without a solid foundation.
Another unique feature on Bramble’s website is the animated numbers counting up from 0 to the amount of clients or projects they have made successful. This is probably one of my favorite parts!!
From onboarding collateral to website, and internal documents, we were able to create a cohesive and intentional experience for Bramble’s clients.
