Hello! I'm

Your hype girl, sounding board, designer, and friend! I design branding and websites for business owners who want to pave the way in their industry.

Sydney.

brand and web design services

I design brands that release the confidence in you.

made for mothers x dfw

I lead the local DFW chapter for a CEO Mom Community, MFM

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Sweet Honey Glow

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THE CLIENT

Sweet Honey Glow is a female owned and operated spray tanning salon. Charlotte was certified as an esthetician in 2007 and began as a lash artist is 2014. Then, expanded her salon to lashes, permanent jewelry and spray tans!

THE BRIEF

Previously named, Vintage Lash, Charlotte was ready to rebrand in order to expand her salon and offer a wider variety of beauty services to women in Austin, Texas! She came up with the name Sweet Honey Glow in reference to biblical verses and the beautiful glow that comes with a spray tan. We gave her a full brand identity to rebrand with!

SHG’s brand identity can be described as HIGH-END, yet CASUAL. BRIGHT. COMFORTABLE, yet INVITING. RELAXED. We used the phrase “A PLACE TO RELAX, VENT AND ENJOY” to help us design to the ideal clients.

CONTINUED GROWTH

We designed custom business cards for Charlotte with the new design, which turned out beautiful! We helped decide on decor around the salon that was on brand and matched the new aesthetic and tone.

Charlotte was confident in designing the website herself from a template, so when she finished the site, we came together to fix technical issues, connect links and buttons, and embed a newsletter feature and then I went through and edited some design pieces to help the site look cohesive and professionally designed!

I am SO excited to see Charlotte’s continued growth through the recent launch of her new brand!

Hi, I'm Sydney. The problem solving brand and website designer!

As the next person who is hopefully? about to *quite literally* be all up in your business, allow me to introduce myself!


As an ex-teacher, mini farmer, business owner x3, friend, wife, always with an open coffee mug, could talk to a wall for hours, and mom of 3 under 5, let me be the first honest person to say “I get the chaos” – and thankfully, I know exactly how to get you out of it.


consider your problems, solved

Your business is too good to keep explaining yourself. At this point, you need a brand and website that finally proves how capable you actually are so your ideal clients feel like they already know you before they ever reach out.

you've read the posts... now you know how to stop sending your webiste with a disclaimer.

work with memake it make sense first

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