WHERE TIME slows
& STORY deepens

We started The Blue Collective as a random idea. It was seriously a god thing, I have no doubt about it. One day I was driving to Austin and thought, now that Jessica is doing social media management I feel like we should partner up and do something? This text came minutes after Jessica finished […]

Understanding the Significance of Brand Strategy: Before delving into the tips, let’s understand why brand strategy is crucial. A brand is more than a logo; it’s the unique identity that sets your business apart. A well-crafted brand strategy not only distinguishes you from competitors but also fosters customer loyalty and drives overall business success. It’s […]

THE CLIENT Sweet Honey Glow is a female owned and operated spray tanning salon. Charlotte was certified as an esthetician in 2007 and began as a lash artist is 2014. Then, expanded her salon to lashes, permanent jewelry and spray tans! THE BRIEF Previously named, Vintage Lash, Charlotte was ready to rebrand in order to […]

THE CLIENT Layne & Co Salon is a bad-ass female-owned luxury hair salon in Austin, TX. Shelby is a native Austinite, born and raised, so being able to bring hard work and talent back to her home town is something she always dreamed of. Shelby is extremely passionate about the beauty industry, which only continues […]